This brand was founded in Shenzhen, one of China's youngest and most vibrant first-tier cities.

The team specializes in operating the Menya Inoichi series of brands, including brand management, food research and development, and chain store operations.

They continuously explore and innovate, strengthening after-sales service and store management. Working alongside nationwide partners, they aim to enhance brand reputation, expand market share, and achieve mutual success for the company and its partners.

Founded in 2021 in China, the company has opened over 100 locations across the country. In 2024, it entered the Canadian market, with five locations currently under renovation in Toronto. Calgary is set to follow as the next location. The company aims to establish over 50 locations in Canada within the next five years.